Solopreneur Track

Solo Business

> run_the_business.execute()

The business side of being a one-person AI shop — pricing AI-native services, contracts and IP, unit economics, finding your first client, building an audience while solo, productizing your work, and the contractor question. The discipline you need after you can ship.

// solo business is the operating layer

You already know how to ship with AI. This track is what comes next: turning a one-person AI shop into a real business. Pricing that doesn't underpay you, contracts that don't get you sued, an audience that compounds, and a daily operation that doesn't burn you out.

1.1

Pricing AI-native services

Fixed / retainer / per-use models, anchoring to outcomes not hours, when to discount and when to walk — with the $45 PWYC story behind PickBits as a lived case study.

  • Fixed vs retainer vs per-use
  • Outcome anchoring (the materiality-threshold trick)
  • The PickBits $45 PWYC story
  • When to discount, when to walk
// outline published · lessons in progress
1.2

Contracts, IP & SOW

Who owns AI-generated work, the SOW language that survives audit, liability and error-handling clauses, the 14-day refund pattern.

  • Who owns AI-generated work
  • SOW template for AI engagements
  • Liability & escalation language
  • The 14-day refund pattern (ours)
// outline published · lessons in progress
1.3

Solo unit economics

AI spend as COGS vs CapEx, margin math for AI-augmented services, tax treatment of fine-tuning and tools, knowing your floor — grounded in real recent deals.

  • AI spend: COGS vs CapEx
  • Margin math for AI-augmented services
  • Tax treatment of model / tool spend
  • Knowing your floor
// outline published · lessons in progress
2.1

First-client playbook

Where AI-native clients actually hide, pitch language that lands, the discovery call structure, closing without underpricing yourself.

  • Where AI-native clients hide
  • Pitch language that lands
  • The discovery call structure
  • Closing without underpricing
// outline published · lessons in progress
2.2

Positioning solo + agent team

The "one person + agents" frame, brand moat from saying no, naming your agent collaborators, showing the work without spoiling the magic.

  • The one-person + agents frame
  • Brand moat from saying no
  • Naming your agents
  • Showing the work
// outline published · lessons in progress
3.1

Audience-building while solo

The daily-signal pattern, Substack + LinkedIn cadence, lead magnets that compound, broadcast vs compound math — with PickBits Daily as the lived playbook.

  • The daily-signal pattern
  • Cross-platform cadence (Substack / LinkedIn / X)
  • Lead magnets that compound
  • Broadcast vs compound
// outline published · lessons in progress
3.2

Productizing services

Hours → milestones → packages, naming your packages, Stripe Payment Links for productized offers, the Track Pack pattern.

  • Hours → milestones → packages
  • Naming your packages
  • Stripe Payment Links for productized offers
  • The Track Pack pattern (ours)
// outline published · lessons in progress
4.1

Being the operator

The contractor question (stay solo / first hire), burnout signals, generalist vs specialist, when to shut something down — the operator-health layer the other tracks skip.

  • The contractor question
  • Burnout signals & recovery
  • Generalist vs specialist roadmap
  • When to shut something down
// outline published · lessons in progress

Buy the Solo Business Pack

Lifetime access to all 8 Solo Business modules. One-time $45. The other tracks (Vibe Coder, IT Pros, Vibe Management) are sold separately as their own packs — or get every track plus community on Substack Experimenters.

See the Pack